Gucci x American Tourister
Brand Collaboration Campaign
Project Overview
This collaboration between Gucci and American Tourister represented a unique fusion of luxury fashion and travel functionality. The challenge was to create a cohesive brand language that honored both brands' heritage while appealing to a modern, sophisticated traveler.
The design approach centered on the concept of "Luxury in Motion," incorporating Gucci's iconic patterns and color palette with American Tourister's practical design philosophy. The result was a collection that seamlessly blended high fashion with travel utility.
Process
The project began with extensive research into both brands' visual histories and target audiences. We developed a unique pattern system that could be applied across various touchpoints, from luggage design to marketing materials, ensuring consistency while maintaining each brand's distinct identity.
Final Outcome
The final campaign consisted of multiple digital and print deliverables, emphasizing the collaboration's premium yet functional qualities.
Credits
Role: Lead Designer
Tools: Adobe Creative Suite, Figma
Client: Gucci & American Tourister