Posters
Brand-Oriented Visual Storytelling
Project Overview
This poster series explores visual branding through bold type, image manipulation, and cultural tone-setting. Each piece focuses on communicating the core identity and energy of the brand it represents — from street culture and high fashion to fast food nostalgia.
Design Approach
The Popeyes poster uses retro fast-food cues mixed with a modern twist. The Nike x Travis Scott piece focuses on gritty textures and urban mystique to channel his brand’s unpredictability. The Rolex poster contrasts luxury minimalism with sharp symmetry to elevate timelessness.
All posters rely on strong composition and color strategy to capture attention quickly, while fonts and treatments align with each brand’s unique voice.
