Posters

Project Overview

This poster series explores visual branding through bold type, image manipulation, and cultural tone setting. Each piece focuses on communicating the core identity and energy of the brand it represents—from street culture and high fashion to fast food nostalgia.

Design Approach

The Popeyes poster uses retro fast-food cues with a modern twist. The Nike x Travis Scott piece focuses on gritty textures and urban mystique to channel his brand’s unpredictability. The Rolex poster contrasts luxury minimalism with sharp symmetry to elevate timelessness. Type, composition, and color strategy drive attention and align with each brand’s voice.