Gucci x American Tourister
Brand Collaboration Campaign
Project Overview
This collaboration between Gucci and American Tourister represented a unique fusion of luxury fashion and travel functionality. The challenge was to create a cohesive brand language that honored both brands' heritage while appealing to a modern, sophisticated traveler.
The design approach centered on the concept of "Luxury in Motion," incorporating Gucci's iconic patterns and color palette with American Tourister's practical design philosophy. The result was a collection that seamlessly blended high fashion with travel utility.
Creative Process
The project began with extensive research into both brands' visual histories and target audiences. We developed a unique pattern system that could be applied across various touchpoints, from luggage design to marketing materials, ensuring consistency while maintaining each brand's distinct identity.
