People Magazine Redesign

Project Overview

The People Magazine redesign project aimed to modernize the publication's visual identity while maintaining its accessible, celebrity-focused brand. The challenge was to create a more contemporary look that would appeal to younger demographics while retaining the trust of longtime readers.

The new design emphasizes bold typography, improved readability, and a more structured grid system that allows for better content hierarchy. Special attention was paid to how celebrity photography is showcased, creating more dynamic and engaging layouts.

Design Strategy

We implemented a modular design system that could adapt to different story types - from breaking celebrity news to in-depth features. The typography system was completely overhauled to improve readability across all platforms, while the color palette was refined to create better contrast and visual impact on newsstands.